F8 2019: Making It Easier for Businesses to Connect with Customers on Messenger

Facebook Messenger has become one of the world's most popular messaging tools by offering a platform that brings people and businesses closer together. Currently, there are approximately 300,000 developers building on the Messenger Platform, and people and businesses are exchanging over 20 billion messages on Messenger each month.

Today at F8, Facebook’s annual developer conference, Facebook introduced two new ways they are making it easier for brands to connect with people and get business done on Messenger.

Businesses use Messenger in many different ways, but generating leads is one of the most common use cases have been seen on the platform. So they are making it even easier for businesses to connect with potential customers by adding lead generation templates directly into Ads Manager. Businesses can create an ad that drives people to an automated question and answer flow in Messenger to learn more about what their potential customer is looking for. General Motors, one of the world's largest automotive manufacturers, teamed up with a developer partner, Smarters, to build a Messenger lead generation experience that created 3,000 leads in eight weeks at a 30% higher conversion rate compared to other digital marketing channels. See what a lead generation experience could look like for your business below.