Top 5 Tools for SEO in 2019
SEO is about ensuring that your website is structured and designed in a way that search engines will understand and make it easier for people to find it. The first and most important step to achieving that is coming up with the right keywords – the ones that are relevant for the content of your website, and the ones that have low competition and a high search volume.
Alongwith crafting your content and finding the appropriate keywords, you need to optimize your code and build links, and the best way to do that is by incorporating the SEO tools.
If you implement the right SEO tools, your website will be able to rank high in searches, thus acquiring higher visibility and more targeted traffic – a higher ranking directly leads to more visitors. These powerful tools can help you improve your online presence, get a higher ROI, and bring more profit in the long run. They will help you optimize your content, so that you can gain credibility on the web. Also, SEO tools enable you to closely study your competition in order to make sure that you are always one step ahead of them.
So here we list down the best 5 Tools for Search Engine Optimization (SEO) :
1. Google's Webmaster Tools
Perhaps the best way to understand the way Google sees your site is to ask Google. Google's Webmaster Tools are novice-friendly resources that explain the fundamentals of Google search.
For example, Google's Fetch as Google tool allows you to see a particular URL as Google sees it, which is critical when troubleshooting for poor SEO performance. The information returned can help you modify the page in question for better results, and can even help you isolate problematic code when you believe your site's been hacked.
Ahrefs is an advanced SEO resource that examines your website property and produces keyword, link, and ranking profiles to help you make better decisions on your content. Three of its main tools are:
- Site Explorer - which shows you the performance of specific web-pages on your website.
- Content Explorer - which allows you to search high-performing web-pages under specific keywords and topics.
- Keywords Explorer - which generates the monthly search volume and click-through rates of specific keywords.
Another great feature of Google Webmaster Tools is PageSpeed Insights. This SEO tool measures the performance of both your desktop and mobile site in terms of speed. With mobile search queries surpassing desktop searches, page speed is becoming increasingly important to businesses that want to hold on to their visitors.
SEMrush is a super elaborate dashboard that reports on the performance of domains as a whole and their specific pages. The website offers numerous toolkits, one of which is an SEO toolkit.
This toolkit allows you to plug in a website page to see for what keywords it's ranking, what the page's rank is for that keyword, the keyword's monthly search volume, and more.
The rest of the SEO toolkit allows you to compare your page performance to competition, analyze backlinks from other websites to your site, research appropriate keywords, and take advantage of similar on-page SEO opportunities.
Woorank's in-depth site analysis helps marketers reveal opportunities for optimization and improvement. This analysis takes into account the performance of existing SEO initiatives, social media, usability, and more.
Each report is divided into few sections viz. SEO, Social, Local, Visitors and other
5. HubSpot's Website Grader
Few years back, HubSpot released a tool called Website Grader that helped businesses uncover search engine optimization opportunities. And as a lot has changed since then, the company has released a new and improved version of the tool.
Website Grader is an online tool that generates personalized reports based on the key metrics such as Performance, Mobile Readiness, SEO & Security.
All you need is your website URL and an email address to get started. Simply plug in your information and you can expect a score (1-100) as well as a detailed report in a matter of seconds.
Aside from Website Grader, HubSpot also has a handful of paid SEO tools to help you better direct your efforts.
For example, within the HubSpot Blogging App, users will find as-you-type SEO suggestions. This helpful inclusion serves as a checklist for content creators of all skill levels. HubSpot customers also have access to the Page Performance App, Sources Report, and the Keyword App. The HubSpot Marketing Platform will provide you with the tools you need to research keywords, monitor their performance, track organic search growth, and diagnose pages that may not be fully optimized.
You'll never get a look behind the Google curtain to learn everything they know (or don't know) about your site. But by leveraging SEO best practices and getting the most out of tools like those mentioned above, you can increase the chances that your website will show up in response to the right search queries.