What is SEO ?

SEO stands for Search Engine Optimization, and it describes the logic behind the ranking of websites when you perform a search on a particular search engine (e.g. Google, Yahoo, Bings etc.)

In simple terms, SEO can be defined as a digital marketing strategy that helps increase the quantity and quality of the traffic to your site.

The optimization part of SEO comprises a series of steps that you can take to rank higher on Google and thus get free organic traffic.

Although it may seem a bit difficult and painful at the start, SEO can actually be rather fun and easy to implement.