Adwordsstep3
Step 3: Choose your campaign type
The first thing you'll do when you create a new AdWords campaign is choose your campaign type. Get familiar with the most common campaign types and choose one based on your business goals.
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Choose one of these options to continue
a) I want the simplest way to reach the most people interested in my products/services
b) I want to reach people searching for my products/services
c) I want to reach people across the web who might be interested in my products/services