3.2 Key metrics and dimensions defined

  • Define the terms "metrics" and "dimensions" and identify examples of each in Google Analytics
  • Understand how key metrics like "users," "sessions," "bounce rate" and other interaction metrics are calculated
  • Understand how time metrics are calculated


Reports in Analytics contain dimensions and metrics. Most commonly, you’ll see dimensions and metrics reported in a table, with the first column containing a list of the values for one particular dimension, and the rest of the columns displaying the corresponding metrics.

  • Dimensions describe characteristics of your users, their sessions and actions.
  • Metrics are the quantitative measurements of users,sessions and actions. Metrics are numerical data.