Images and Infographics
Infographics For Website Promotion
More than two billion pieces of new web content are created every day. This includes tweets, videos, and social media posts and so on. With all this content, getting your content noticed on the web is very hard. That is why you need to use all the Search Engine Optimization (SEO) tactics available including Infographics to increase the ranking of your website on Search engines.
What Are Infographics?
Infographics are simply visual web content. They are created by combining text and images designed to represent data. In this age of big data, Infographics are the best suited method of passing information in a compelling visual format which is easy to understand. Infographics are a very powerful online marketing tool.
Importance of Infographics
Now that we know the meaning of infographics, let’s discuss the important reasons you should be using infographics on your site as a content marketing tactic:
Infographics Are attractive and eye catching
In the web, people love facts and statistics. Images give authenticity to your content. They are attractive and they will always catch the eyes of your reader. We all know that pictures never lie!
Infographics are Scanned Easily
Many readers usually scan through a web post first before deciding whether a post is worth reading. By adding infographics to your posts, you will give your readers an urge to read your content. You will also make it easy to understand and remember. This is because human beings are highly visual. They process visual content faster than written content.
Infographics Have High Capacity to go Viral
Because infographics are attractive, it is easier to share them on social media compared to written content.
Infographics are Portable
The process of designing infographics involves developing an infographic code and publishing it on your website. This is called embedding. This embedded link can be easily transferred from one website to another.
Infographics Help in creating Brand Awareness
Some types of infographics like a picture of your product embedded with your logo will go a long way in helping you create brand awareness. Also posting images of your products on your website will help inform your customer about your brand.
Infographics Help to Increase Traffic
An infographic that is a well created and attractive will compel people to like and share it with their friends on social media. This will increase your traffic.
Infographics help in Search Engine Optimization
If your infographics become viral, it motivates more people to link to the Infographic, hence more people will link to your website which elevates the page ranking of your website.
Infographics Show Your Readers You Have Knowledge
When you use infographics, you will be able to display to your readers the knowledge and expertise on your niche or category.
Infographics are Powerful Marketing Tools for Search Engine Optimization
When you post images of your products on your website, you will be giving your prospective customers a chance to virtually sample your product before actually touching it. Research has shown that people are ten times likely to buy a product they have seen their image than products which they have only read its description.
David O’Neill is a graphic designer who knows the power of infographics. “Info graphics are an ideal way of delivering your data quickly, in an easily-digestible format. They even have the added benefit of supporting the look and voice of your brand.”, says David.
David, who also illustrates children’s book with author and collaborator Ed Shankman, says the best info graphics are those that demonstrate one key point. You can check more of David’s work at www.shankmanoneill.com.
The bottom line of infographics is that infographics increase traffic to your website. As an online entrepreneur, you know that increased traffic means more market for your online business. The beautiful infographics which you post on your website will help you convert this traffic into sales. This is because pictures of your product give your business more credibility. People love people who they think they can trust, and credibility builds trust.
Though creating infographics is rather difficult, there are many new tools and platforms which will help you make better infographics for your website. Take advantage of these amazing tools and improve the quality, readability and attractiveness of your content by using infographics.
14 Great Tools to Create Engaging Infographics and Images for your Social Media Posts
Pablo a new tool to create beautiful images for your social media posts in under 30 seconds
You can try out the first version of Pablo right now – no login required. Just head to http://bufferapp.com/pablo and give it a try!
We’d love to hear your thoughts about Pablo on Twitter, just hit us up @buffer and hope it makes creating images for your social media posts much easier for you.
Ok, back to the blogpost!
It wasn’t long ago that Twitter added inline image previews to its official apps, including the web view.
Now, Twitter is including more image focus in the latest redesign. On the left-hand side of Twitter’s new web view, your profile and header images are now visible.
We’ve done tests on our own Twitter account previously that showed images make a huge difference to engagement:
To make the visual side of your social media strategy a bit easier, here are some tools to help you create awesome pictures.
PicMonkey is a really easy-to-use photo editing tool that runs in your browser. You can quickly and easily edit a single image, create a collage or put together a design—say, for a background or your Facebook cover image.
I love how easy-to-use PicMonkey is, and that you can jump in straight away and give it a go without creating an account or even uploading your own photos. I used the sample images on offer to try the collage editing tools:
It even has some handy built-in collage designs for Pinterest, Etsy and Facebook:
Especially in the image editing world, there exist a ton of other great tools. Check out “The Big List of 100 Tools, Tips and Tricks to Work more Efficiently Online” to get even smarter about editing tools.
The Social Image Resizer Tool is an absolute must-have if you need to quickly resize images for your social media profiles often.
It lets you upload your own photos and easily resize them to set sizes for Facebook, Twitter and Google+, as well as custom sizes and common icon and avatar sizes:
You can add your own images from your computer to pretty much any section of the mock-Facebook Page or Profile, and then edit them to fit. I uploaded my profile picture and dragged it into the profile image spot:
Once it’s in the right spot, you can resize, move and rotate the image until you’re happy with it. Afterwards, you can hit one of those green arrows to download the edited version of your image or click “Download All” to grab a .zip file of all the images you edited.
Especially with all the changes Facebook has made recently to its algorithm, it’s becoming more important to experiment with all elements – including the profile.
Photovisi is another photo collage tool that’s really simple and easy to use.
You don’t need to create an account to make a collage, and you can choose a layout and upload your images really fast.
The editor is still really easy to use, but it has features like cropping, red-eye and blemish fixes, filters, borders, text and collages.
It also lets you grab your photos from more places than most, including your computer, Facebook, Flickr and your webcam.
If you want a browser-based editor that’s a bit more serious, Pixlr is a good one to try. These tools can make any content more visual – and visuals are an important part of creating more shareable content.
6. Find and make Infographics
Infographics are especially popular on Pinterest or in blog posts. We’ve even shared some social media infographics here on the Buffer blog.
A few tools have popped up to make creating infographics easier. Here are just a few you could try:
Discover more tools to create infographic here.
7. Make images from quotes
Another great way to make your social media posts more visual is to use quotes to make images. Here are some tools to help you do this, so you can share quotes on Pinterest, Instagram, Facebook and Twitter.
I used a quote from a recent Buffer blog post to test each of these tools so you can see an example of how they work:
Recite has my favourite set of backgrounds to choose from, which make it really easy to make your quote look nice:
I love that Quozio’s landing page is set up for you to start creating a quote image immediately.
Pinwords is a really basic tool, but it’s great if you want to quickly make an image from a quote and add it to your Pinterest account.
Pinstamatic actually lets you create a whole bunch of items to add to your Pinterest boards including website snapshots, pins of Twitter profiles and Spotify tracks that you can pin.
There are lots of visual templates to choose from for your quotes, and you can click each one to see a preview: