How your business can use Twitter

How your business can use Twitter

Twitter is where people connect with their passions, share their opinions, and find out what’s happening in the world right now. Because people are in a discovery mindset when they’re on Twitter, they’re open to interacting with new businesses.

Businesses can tap into Twitter to expand their reach and connect with new and existing customers. Here are some ways your business can leverage Twitter.

  • Discover what’s happening right now
    • Twitter gives you access to what’s going on in your industry, community, and around the world. Use Twitter search to listen to the relevant conversations that are happening and jump in where you can add value.
  • Increase your brand awareness
    • Raise the profile of your business and increase the impact of your marketing by using Twitter to regularly communicate with your followers. Extend your reach even further with Twitter Ads.
  • Provide timely customer service
    • People often talk about the products they use on Twitter, so it’s a natural place to provide customer service. In fact, 85% of SMB Twitter users said that it's important that businesses provide customer support on Twitter. Use it to quickly and easily respond to support queries. That will help you develop a good reputation for your business, and strong relationships with customers.
  • Connect with potential customers, brand advocates, and influencers
    • Twitter allows you to follow and interact with people outside of your personal network. It’s a great way of joining or even starting discussions with influencers and industry experts to raise the profile of your business and build valuable connections.

The building blocks of Twitter

You’ll need to understand the language and terminology used so that you’re able to interact with customers and engage in conversations seamlessly. Here are some definitions to get you started:

            • Tweet
            • A Tweet is a message posted on Twitter that can contain text, photos, links and videos.
            • Reply
            • Click ‘reply’ to respond to anyone’s Tweet. Replying to a Tweet is a way to show you’re listening and provide helpful answers.
            • Retweet
            • A Retweet is sharing a Tweet from someone else with your followers. Click the Retweet button to share the Tweet as is, or quote the Tweet to add a comment of your own.
            • Like
            • A like is a simple way to acknowledge a Tweet. It can also be useful to use as a bookmarking tool if you want to easily find a Tweet again. Tap the heart icon to like a Tweet and the author will see that you appreciate it.
            • Hashtag
            • A hashtag is any word, or phrase without spaces, beginning with the # symbol. People use hashtags to organize conversations and make it easier to find all content related to a given topic. Click on a hashtag to go directly to the search results for that term. Hashtagged words that become very popular are often Trending Topics.
            • Mention
            • Bring a Tweet to another person’s attention by including their @username in your message. You could use it to ask someone a question, to thank them, or simply to highlight a piece of content.