Post Graduate Diploma in Digital Marketing

1.1 Key Features:

Digital Marketing (also Online Marketing, Internet Marketing or Web Marketing) is a collective name for marketing activity carried out online, as opposed to traditional marketing through print media, live promotions, TV and radio advertisement.

The rapid growth of Digital Marketing Industry is a direct consequence of the global phenomenon that is the Internet, and effectiveness of Digital Marketing channels in generating revenue and awareness. Compared to traditional methods of advertising, Digital Marketing offers rather realistic costs (particularly important for small- and medium-size businesses and start-ups), accurate targeting of prospective customer and excellent analytical reporting.

1.2. Course Objective

‘Digital Marketing’ is now an indispensable part of any effective marketing campaign, because of its targeted reach, customized messaging, low costs and huge availability of data for analysis. This program shall enable participants to get a wide as well as deep understanding of the subject and will be able to conduct marketing activities on a host of digital platforms.

1.3. Eligibility for Admission:

Any Graduate

1.3. Employability:

After attending this course, participants will have a clear understanding of how to measure and monitor their online traffic. Using this information, you should be able to update your marketing campaigns to drive increased traffic to your business. The various roles that a participant shall be able to take up after successfully completing this program are-

• Digital Marketing Executive

• Social Media Executive

• SEO Executive

• SMO Executive

• Sales Promotion Executive

• Marketing data Analytics Executive

• Marketing Co-ordinator

• Sales Support Executive

• Online Market research executive

2. Course Structure:

Semester I

Digital-Marketing fundamentals (2credits)

On page and Off page SEO

(3 credits)

Social Media Marketing (3credits)

Semester II

Vocational Practical I (12credits)

Marketing Analytics (4 credits)

Google ad sense and Affiliate marketing (2 credits)

Mobile Marketing (2 Credits)

Vocational Practical II

(12Credits) 

3. Examination and Assessment:

Students will be assessed on project work, viva, OJT and a written examination at the end of each semester.

Written Exam – 100 Marks each for theory subjects

OJT & Viva – 200 Marks each semester

Project & Viva – 100 marks each semester

Syllabus for MBA Level/PG Diploma in Digital Marketing

 Method of Teaching:

Practical sessions and On the job training

Method of Assessment & Weightage:

Assessment Tasks: OJT & Viva – 200 marks