INR 101000

Weekend Batch

Regular Batch till Placement

1 Year

Placement Support

Internship Integrated

Certificates

Tata Institute of Social Sciences SVE

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Course Structure

Semester I

Digital-Marketing fundamentals (2credits)

On page and Off page SEO

(3 credits)

Social Media Marketing (3credits)

Semester II

Vocational Practical I (12credits)

Marketing Analytics (4 credits)

Google ad sense and Affiliate marketing (2 credits)

Mobile Marketing (2 Credits)

Vocational Practical II

(12Credits)

3. Examination and Assessment:

Students will be assessed on project work, viva, OJT and a written examination at the end of each semester.

Written Exam – 100 Marks each for theory subjects

OJT & Viva – 200 Marks each semester

Project & Viva – 100 marks each semester

Syllabus for MBA Level/PG Diploma in Digital Marketing

Method of Teaching:

Practical sessions and On the job training

Method of Assessment & Weightage:

Assessment Tasks: OJT & Viva – 200 marks

Advanced Digital Marketing Course

INR 55000*

Weekend Batch

Regular Batch

6 to 9 Months

Placement Support

Internship Integrated

Certificates

Google Adwords

Semursh Certificate

HUB Spot

Facebook Certificate

Eduroof

Course Structure

SEO (Search Engine Optimization) & SEM (Search Engine Marketing)

SMO (Social Media Marketing & Optimization)

Google AdWords (PPC)

Advanced AdWords Accounts

Marketing & Re-Marketing

Google Analytics

Mobile Marketing

Google AdSense

E-mail Marketing

ORM (Online Reputation Management)

Google Webmaster Tools

Digital Marketing Strategies

Content & Affiliate Marketing

WordPress Website

Freelancing Techniques

Create Professional Blogs

Webinar Marketing

Media Buying & Selling

Landing Pages & Techniques

Lead Generation & Nurturing

Graphic Designing

Video Creation

Beginners Digital Marketing Course

INR 25000*

Weekend Batch

Regular Batch

3 Months

Placement Support

N.A

Certificates

Eduroof Certificate

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-

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Course Structure

SEO (Search Engine Optimization) & SEM (Search Engine Marketing)

SMO (Social Media Marketing & Optimization)

Google AdWords (PPC)

-

-

Google Analytics

Mobile Marketing

Google AdSense

E-mail Marketing

ORM (Online Reputation Management)

Google Webmaster Tools

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Content & Affiliate Marketing

WordPress Website

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Blogging

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Media Buying & Selling

Landing Pages & Techniques

Lead Generation & Nurturing

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