Certificate in Digital Marketing

Certificate – Digital Marketing

Course Duration-The course would be for a total duration of approx 100 hours to be conducted in weekend classes. The 100 hours would be 75 hours of classroom instruction and 25 hours of projects.

Course Content

• • Basics of Marketing

  • Market Research

  • Segmentation in Marketing

  • Importance of Idea and Planning in Marketing

  • Understanding the basics of Digital marketing

  • Digital Channels and Opportunities

  • Blogging and Content Marketing

  • Desktop App

  • Digital Banners

  • Email Campaign

  • Online Events

  • Online advertising

  • Social Media

  • Online Forums

  • Images & Infographics

  • Search Engine Optimization

  • Microsites

  • Pay per click

  • Press Releases

  • Identifying Opportunities across all digital channels

  • Selection of Right Channel for the identified campaign

  • Questions to Determine your Dominant Social Channels

  • Effective Execution of a marketing Campaign

  • Importance of Personal Profiling in Digital Media

  • Importance of Social Profiling in Digital Media

  • Integrated Marketing & Its Significance

  • Social Media for Business

  • Fan Engagement on Social Media

  • How to engage and Cultivate

  • Measure & evaluate campaign efficiency

  • Facebook

  • Business Networking on Facebook

  • Business Communication on Facebook

  • Facebook Metrics

  • Creating a marketing strategy around a facebook Page

  • Facebook Apps for Fan Growth & Engagement

  • Facebook Insights and how to use them

  • Introduction to Twitter

  • Basics of Twitter

  • How to build Brand on Twitter

  • Twitter Marketing Do’s and Don’ts

  • Lists, hashtags and trends resources

  • Making a Twitter Marketing Strategy

  • Realizing the Power of Linkedin

  • Linkedin Features & Functionality

  • Using Linkedin for Business

  • What not to do on Linkedin

  • Advertising on Linkedin

  • Linkedin Analytics

  • Linkedin Company Page

  • Getting Familiar with Pinterest

  • Understanding Google+

  • Features and Tools available on Google+

  • Using Google+ for Business

  • Understanding YouTube

  • Using YouTube for Business

  • YouTube Analytics Basics

  • Understanding Slideshare

  • Features & Benefits of Slideshare

  • Instagram, a popular social media site