Certificate in Digital Marketing

6 Months Certificate in Digital Marketing

6 reasons why we are the best in Digital Marketing Training.

1. Classroom Sessions +

2. Online Study+

3. Practice Sessions+

4. Globally Ranked Certificate+

5. Industry Faculty+

6. Best Job Assistance in the Industry

Certificate – Digital Marketing

Course Duration-The course would be for a total duration of approx 100 hours to be conducted in weekend classes. The 100 hours would be 75 hours of classroom instruction and 25 hours of projects.

Course Content

    • Basics of Marketing
    • Market Research
    • Segmentation in Marketing
    • Importance of Idea and Planning in Marketing
    • Understanding the basics of Digital marketing
    • Digital Channels and Opportunities
    • Blogging and Content Marketing
    • Desktop App
    • Digital Banners
    • Email Campaign
    • Online Events
    • Online advertising
    • Social Media
    • Online Forums
    • Images & Infographics
    • Search Engine Optimization
    • Microsites
    • Pay per click
    • Press Releases
    • Identifying Opportunities across all digital channels
    • Selection of Right Channel for the identified campaign
    • Questions to Determine your Dominant Social Channels
    • Effective Execution of a marketing Campaign
    • Importance of Personal Profiling in Digital Media
    • Importance of Social Profiling in Digital Media
    • Integrated Marketing & Its Significance
    • Social Media for Business
    • Fan Engagement on Social Media
    • How to engage and Cultivate
    • Measure & evaluate campaign efficiency
    • Facebook
    • Business Networking on Facebook
    • Business Communication on Facebook
    • Facebook Metrics
    • Creating a marketing strategy around a facebook Page
    • Facebook Apps for Fan Growth & Engagement
    • Facebook Insights and how to use them
    • Introduction to Twitter
    • Basics of Twitter
    • How to build Brand on Twitter
    • Twitter Marketing Do’s and Don’ts
    • Lists, hashtags and trends resources
    • Making a Twitter Marketing Strategy
    • Realizing the Power of Linkedin
    • Linkedin Features & Functionality
    • Using Linkedin for Business
    • What not to do on Linkedin
    • Advertising on Linkedin
    • Linkedin Analytics
    • Linkedin Company Page
    • Getting Familiar with Pinterest
    • Understanding Google+
    • Features and Tools available on Google+
    • Using Google+ for Business
    • Understanding YouTube
    • Using YouTube for Business
    • YouTube Analytics Basics
    • Understanding Slideshare
    • Features & Benefits of Slideshare
    • Instagram, a popular social media site