GoogleAnalyticsTraining

Unit 1: Course overview

• Lesson 1: Course overview

Unit 2: Getting started with digital analytics

• Lesson 1: The importance of digital analytics

• Lesson 2: Core analysis techniques

• Lesson 3: Conversions and conversion attribution

• Lesson 4: Creating a measurement plan

Unit 3: Understanding and using Google Analytics data

• Lesson 1: How Google Analytics works

• Lesson 2: Key metrics and dimensions defined

Unit 4: Collecting actionable data with Google Analytics

• Lesson 1: Creating an account

• Lesson 2: Understanding your account structure

• Lesson 3: Setting up basic filters

• Lesson 4: Setting up goals and ecommerce

• Lesson 5: Collecting campaign data

Unit 5: Navigating Google Analytics reports

• Lesson 1: Reporting overview

• Lesson 2: Audience reports

• Lesson 3: Acquisition reports

• Lesson 4: AdWords reports

• Lesson 5: Behavior reports

• Lesson 6: Custom reports and dashboards

Unit 6: Navigating Conversions reports

• Lesson 1: Goal Flow report

• Lesson 2: Ecommerce reports

• Lesson 3: Multi-Channel Funnels reports

• Lesson 4: Attribution reports